Impossible IS Possible

Dog Food & Treats, Skin & Coat Care, Pet Products

”When everybody said it was impossible, we kept trying and we have created the perfect product which now helps millions of pets all over the world to fight against brown tear stains and stay in perfect shape.”

-product line creator, famous cynologist and breeder Janita Januškauskaite-Plunge

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About us

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The founder of this company - Janita J. Plunge - has been living with dogs for more than 35 years. It allowed her to understand and create the best products for pets. Learn more about her experience and expertise in the pet world.

Food & Treats

  • Nature's Protection Superior Care - White Dogs Adult Small and Mini Breeds Grain Free White Fish dry dog food
    108 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
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  • Nature's Protection Superior Care - White Dogs Adult Small and Mini Breeds Grain Free Lamb dry dog food
    45 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White Dogs Adult Small and Mini Breeds Grain Free Salmon dry dog food
    46 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White Dogs Junior Small and Mini Breeds Grain Free White Fish dry dog food
    45 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White Dogs Puppy All Breeds Grain Free Salmon dry dog food
    8 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White Dogs Junior All Breeds Grain Free Salmon dry dog food
    3 reviews
    From $21.99 to $79.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White Dogs Adult Large Breeds Grain Free White Fish Dry Dog Food
    8 reviews
    $79.99
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - White dog adult small breed grain free with insect dry dog food
    37 reviews
    From $23.99 to $84.99
    3.3-lb bag
    22-lb bag
    Quick view1111
  • Nature's Protection Superior Care - dry pet food with salmon and krill for dogs of all sizes and life stages with red coat
    8.8 lbs - Out of stock
    22 lbs - Out of stock
    Out of stock
    Quick view1111
  • Nature's Protection Superior Care - dry grain free pet food with salmon and krill for small breed dogs of all life stages with red coat
    3.3 lbs - Out of stock
    22 lbs - Out of stock
    Out of stock
    Quick view1111
  • Nature's Protection Superior Care - dry grain free pet food with salmon and krill for junior dogs of small breeds with red coat
    22 lbs - Out of stock
    Out of stock
    Quick view1111
  • Nature's Protection Superior Care - dry grain free pet food with lamb for small breed dogs of all life stages with red coat
    3.3 lbs - Out of stock
    22 lbs - Out of stock
    Out of stock
    Quick view1111
  • Nature's Protection Superior Care - dry grain free pet food with lamb for dogs of all sizes and life stages with red coat
    8.8 lbs - Out of stock
    22 lbs - Out of stock
    Out of stock
    Quick view1111
All products

our blog

I want to open a grooming salon. How should I start?

23-03-2023

I want to open a grooming salon. How should I start?

Essential oils in skin & coat care products. Why are they important?

13-03-2023

Essential oils in skin & coat care products. Why are they important?

Can a Dog Wear a Diaper Overnight?

09-03-2023

Can a Dog Wear a Diaper Overnight?

Are reusable diapers good for dogs?

01-03-2023

Are reusable diapers good for dogs?

What Can I Give My Dog for Allergies?

23-02-2023

What Can I Give My Dog for Allergies?

Insect proteins in pet foods: Is insect protein good for dogs?

20-02-2023

Insect proteins in pet foods: Is insect protein good for dogs?

Microzeogen: A Natural Solution for Pet Health and Wellness

14-02-2023

Microzeogen: A Natural Solution for Pet Health and Wellness

How to Cut a Dog’s Nails: Step-By-Step Tips from a Pro Groomer

09-02-2023

How to Cut a Dog’s Nails: Step-By-Step Tips from a Pro Groomer

Puppy Training 101: Your Guide to Mastering Basic Puppy Training

26-01-2023

Puppy Training 101: Your Guide to Mastering Basic Puppy Training

What Do You Feed a Dog with Diarrhea?

19-01-2023

What Do You Feed a Dog with Diarrhea?

The Top 400 Dog & Puppy Names of 2023

12-01-2023

The Top 400 Dog & Puppy Names of 2023

How to choose a brush for your dog?

04-01-2023

How to choose a brush for your dog?

How to prevent and cure a pet

20-12-2022

How to prevent and cure a pet's dandruff?

How to properly dry a pet’s fur?

16-12-2022

How to properly dry a pet’s fur?

TOP 8 gift ideas for your pet

09-12-2022

TOP 8 gift ideas for your pet

My Healthy Pet Formula

01-12-2022

My Healthy Pet Formula

TOP 3 grooming tools every groomer should have

24-11-2022

TOP 3 grooming tools every groomer should have

Why is it important to choose an innovative bath for grooming?

17-11-2022

Why is it important to choose an innovative bath for grooming?

How to bathe a pet?

10-11-2022

How to bathe a pet?

Does your dog have allergies?

03-11-2022

Does your dog have allergies?

TOP 5 protein sources in dry dog food that won’t cause allergic reactions

28-10-2022

TOP 5 protein sources in dry dog food that won’t cause allergic reactions

What is the White Dogs food and how does it work?

20-10-2022

What is the White Dogs food and how does it work?

What is it like to be a pet groomer ?

13-10-2022

What is it like to be a pet groomer ?

Innovation in pet grooming. How to prevent brown tear stains?

30-09-2022

Innovation in pet grooming. How to prevent brown tear stains?

Brown Tear Stains On My White Dog - Top 2 Ways to Remove Them

03-09-2022

Brown Tear Stains On My White Dog - Top 2 Ways to Remove Them

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helps in removing tear stains

helps to maintain general health