About Janita

I’m Janita J. Plunge – a breeder, cynologist, groomer, and product developer. I have lived with dogs most of my life, over 35 years. Superior Care Pet founder Janita J. PlungeLove for pets helped me understand their needs to grow up healthy and happy. For me, dogs are the best teachers, and inspirators, they show me the right way and motivate me to create.

My first dog, a silver poodle named Kika, inspired me to step into the world of animals, and delve into the peculiarities of pet care. I learned the secrets of poodle grooming while raising Kika, and I've been working as a dog groomer since the age of 16. At the age of 18, I became the president of the poodle club, and at the age of 23, I became an international judge, the youngest judge in the world. During my career, I looked at animals from different perspectives: as an owner, as a groomer, as a breeder, and as a judge. This has helped me to fully understand pets and develop products for them so that with God's help I can make their lives better.

A dream comes true

The great love for dogs turned into a hobby, and the hobby turned into a successful family business that we have been developing since 1991. When I started my career, I told myself “I will find a solution for white coat dogs!”. I gathered a team of veterinarians and pet nutritionists to create a natural and balanced solution that helps to eliminate brown tear stains and ensure the wellbeing of pets. After years of extensive testing, we have created a formula for a healthy pet: 80% nutrition + 20% daily care. This is how functional Nature’s Protection Superior Care White Dogs food and natural Tauro Pro Line skin & coat care products were created. This combination ensures perfect whiteness and is now acknowledged worldwide. We receive great customer reviews and words of gratitude every day. This recognition further inspires me to keep creating products that ensure the wellbeing of our pets.

Today, our business has grown to 130 retail stores in the Baltic states, 3 factories, a TOP 4 dog kennel in the world with over 2000 champion titles, the only professional groomer academy and spa salon in Europe, export to over 60 countries around the world and over 700 business partners in wholesale trade.

My mission is to keep pets healthy and happy with the help of natural products. The knowledge and experience that I’ve gained in over 35 years in dog breeding allows me to create the best products for my own and your most precious pets.

Pet salons

By establishing the Tauro Grooming Academy, I hope to train highly qualified grooming specialists and provide all four-legged friends a chance to enjoy an innovative spa salon.

Tauro Grooming Academy is not only a school but also a spa salon for pets. Here you can pamper your pet with spa treatments performed with Tauro Pro Line grooming products, which nourish your pet's coat and skin and help solve even complex skin or coat problems.

Represent our brands, such as:

Nature's Protection
Tauro Pro Line
Misoko
Oak's Farm

For the convenience of customers, the largest KIKA stores have pet salons. The services of bathing, grooming, and other hygiene procedures are provided here. Pet salons are equipped with the latest modern Tauro Pro Line equipment: liftable grooming tables, ozone bathtubs, and innovative dryers. Professional grooming tools and natural skin and coat care products are used here. KIKA groomers bathe and groom not only dogs but also other animals, like cats and rabbits.

Looking for great deals?

Subscribe & get exclusive offers and more!

Our Benefits

Family Business

A family company whose history originates from the love for their pets and desire to provide them with healthy food and complete care

Eco-friendly

Our company is environmentally responsible in its energy consumption and uses green energy generated by our own solar farm

30 years of experience

Over the years, we have developed and continuously improved formulas for healthy food and skin&coat care products with the help of our sensitive approach towards the pets’ needs.

Natural ingredients

Health and well-being of pets are at the forefront, therefore we only use natural ingredients in manufacturing of our products

FAQ

How much does shipping cost?

When we ship your order, we'll send you an email with tracking information. You can also track your order in your account under Order History. Please note that it might take up to 24 hours in some cases for tracking information to be updated by the carrier, but don't worry! Once you get the email, the order has already left our warehouse.

When will I get my order?

When we ship your order, we'll send you an email with tracking information. You can also track your order in your account under Order History. Please note that it might take up to 24 hours in some cases for tracking information to be updated by the carrier, but don't worry! Once you get the email, the order has already left our warehouse.

How can I track my order after it ships?

When we ship your order, we'll send you an email with tracking information. You can also track your order in your account under Order History. Please note that it might take up to 24 hours in some cases for tracking information to be updated by the carrier, but don't worry! Once you get the email, the order has already left our warehouse.

Where will you ship my order from?

When we ship your order, we'll send you an email with tracking information. You can also track your order in your account under Order History. Please note that it might take up to 24 hours in some cases for tracking information to be updated by the carrier, but don't worry! Once you get the email, the order has already left our warehouse.